Red Dragon is now Measure Monitor Control

Red Dragon Ltd has recently launched a completely new and rebranded website at that reflects the changes in the business since it was formed in 1998.

Their previous web presence was under the Red Dragon Valves banner which reflected the company’s specialism in solenoid valves as UK agents for Italian manufacturers Nadi and FG Line. Over time however, customer demand has led to a broadening of the supply capability with a particular emphasis on hazardous area certified valves, regulators and pneumatic instrumentation for valve automation.

Alongside valves, Red Dragon has been regularly supplying complementary instrumentation products as part of valve and instrument packages and increasingly as a single source provider. The technical capability of the Red dragon sales engineers and their attention to detail was one of the key aspects that have contributed to gaining further UK distributorships, increasing the available product range for both valves and instruments.

This broadening of the product range prompted a need to rebrand away from a purely valve bias to one that reflected a more balanced portfolio. The Measure Monitor Control tag line had been in use for some time and seemed a logical development for the URL as it reflected a typical industrial control loop where valves and instruments are employed together. The new website added a webchat facility that enables clients to contact the sales engineers, ask questions and share information without the cost of a phone call and in a more interactive way than emails. This tool has proven useful for both new and existing clients as well as their supply partners for simplifying instant communication.

Jerry Cook, Managing Director of Red Dragon Ltd explained the adoption of Measure Monitor Control as the trading name for the company. “Extending the new URL to the business trading name is a positive change that reflects the breadth of our product range and technical abilities. We have a new, balanced platform for future planned developments that will continue to bring benefits for our customers.

In these times of change, Measure Monitor Control can respond with flexibility to difficult market conditions and by not concentrating on any particular market sector or region, has proved that technical ability and a practical approach to customer service are continuing to support our clients’ business goals.”

Tel: +44 (0) 1443 772 500

Published in Valve User Magazine Issue 44

Winter 2018 // Issue 47
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