SIBA BeerX 2016 – A Review

Published: 13th May 2016 | Issue 37

With 2015 seeing a huge decline in business from the UK Oil and Gas industry, Valve and Actuator reseller Zoedale Ltd decided it was time to target another industry.

For the last 10 years The UK has seen “Craft Beer” becoming very fashionable and, with the average Pint costing £5 - £7 (or more in London), there is a lot of money in the industry. Zoedale has seen recent successes in this industry sector particularly among the mid-tier independent Craft Brewers looking to expand to meet demand.

Off the back to this success Zoedale decided to take a stand at the SIBA BeerX show in Sheffield. Given that there was a 50 metre long bar with 80 Cask Ales and 30 Keg Beers on offer in the adjoining hall there was no shortage of volunteers to work the stand!

The show ran for 3 days from 16th March at Sheffield Ice arena and saw 1,700 trade delegates visit the exhibition hall where they were able to meet with suppliers offering everything from Hops and Malt to complete brewery systems and everything in between. The atmosphere was very positive (probably because there was so much beer being consumed) and Zoedale reported that it was the best exhibition they had ever exhibited at.

“This is the first trade show we have exhibited at where people ask ‘how much is that? Can you quote me today?’ whilst browsing products. Over the 3 days we had 17 live enquiries and have closed 2 orders already. Most of the delegates were brewery owners so had the authority to make quick buying decisions, which definitely made it a worthwhile event for us” said Tim Guest, MD of Zoedale Ltd.

As well as beer and the exhibition, BeerX included a number of seminars and presentations on everything from beer canning to the future of the UK brewing industry. With the number of craft breweries increasing and demand for the product gaining more and more momentum it looks like the shift in strategy is paying off for Zoedale Ltd.

Zoedale stock and supply hygienic Valves and Actuators, Pumps, Heat Exchangers, Manways. For more information, please contact Katie Hoey on 01234 832832.

Tel: +44 (0)1234 832 832
Email: enquiries@zoedale.co.uk
Web: www.zoedale.co.uk

OEM Automatic Ltd