Allvalves Online Report

Published: 5th December 2013 | Issue 27

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As its second year comes to an end, Allvalves Online can be pleased with its achievements as an embryonic company. Starting as an online web shop using the knowledge of its Managing Director, Dave Chapman, and the creative web based skills of Adam Chapman, Sales Director, they were able to create a fresh take on online purchasing and availability of technical information in the valve and actuator market place. Bringing brands together under one site has played a key role in the company’s success with the majority of the suppliers they work with located either in the UK or in mainland Europe, allowing quality products, technical data and reliable delivery times to be freely available.

The company’s ability to promote the brands they work with, initially with Genebre from Spain, led to a number of industry respected manufacturers wanting to work with Allvalves, and in particular to build the reputation or re-establish brand awareness within the UK, and ultimately worldwide. This includes Adler Valves from Italy with their quality wafer pattern ball valves, and Hidroten, the PVC valve and fittings manufacturer from Spain. Able to demonstrate success in it’s web marketing of products, many of the big names in the UK have been added to the growing list of well known brands working with Allvalves.

Another highlight for the company has been its export business which has again shown the company’s ability to compete online globally. This year alone Allvalves Online have exported to countries including Denmark, Italy, Spain, Norway, Netherlands, USA, Mexico, Canada, Japan, Australia, Poland and Nigeria.

Outside of the UK, interest in Allvalves Online is growing and this has been a result of not only its presence online but also its networking at international trade shows, the company attended shows in the UK including Sustainability Live and the Offshore Europe show in Aberdeen. They also attended shows in Germany last year including Achema and Valve World and it was at these shows that interest from Germany developed. Following a meeting in June earlier this year in Hannover, Germany, an agreement is now in place to launch Allvalves Online Europe. A global brand will now be built initially using a German based office offering sales, support and stock from mainland Europe. Adam Chapman explains how Allvalves will work in Europe:

‘The idea is simple, we want to take the Allvalves idea and brand that we started less than 24 months ago into new markets, and generate further global awareness of our brand. Working with our new German partners, who I might add, have more than 20 years experience Allvalves Online Report on Two Years of Successful Trading in the valve and actuator market, we know that the reputation we have built based on good product knowledge and technical support will be extended into Europe with that great German efficiency.’

The business model within Europe enables Allvalves Europe to open sales offices and stock distribution centres around Europe with early interest already expressed from the Netherlands and Poland.

‘Vision’

Allvalves Online had started with the vision to create an online business offering manual valves and pipe fittings. Although this remains the core of the business, the company quickly adapted to its customers’ demands for actuation products. Using the technical knowledge and many years of experience of the Dave Chapman, they moved into the area of electric and pneumatic actuators and building actuated valve packages. Working with orders from major contractors, plant engineers and operators from a wide variety of industries around the UK, Allvalves Online have worked on specialist applications including a chromic acid installation using modulating failsafe electric actuators with PFA lined ball valves,ATEX approved actuated valve assemblies for ammonia sites and an application using modulating 180 degree ball valves. Adam explains the success behind its actuation centre;

‘We have used my father’s 30+ years of experience working with valves and actuators, initially as a practical, handson marine engineer on super-tankers, to build a large knowledge base to enable Allvalves Online to correctly select the correct actuated valve assembly to satisfly the customers’ requirements. With all actuators and actuated valves being assembled and dry bench function tested by us in our warehouse in Pershore, Worcestershire, we guarantee a level of quality that some of our competitors simply can’t and don’t replicate. This becomes clear when customers visit us, which we encourage, and see that we do carry stock, and that we build and test our actuated valves in-house’.

Plans are now in place for 2014 to grow the company for a third consecutive year, and in addition to the launch of a sales office in Europe, Allvalves Online will be working with new suppliers and new product ranges. As in any business however, it is the people that make the difference and Allvalves Online has recently expanded its team in Pershore with the employment of a new web development and Marketing Manager, Keith Davis. Keith joins Allvalves Online having spent the last three years within the industry using his web based expertise and technical sales ability to help build another very successful online based business. Keith is already working on a revamped Allvalves Online UK website and also on developing the core for the new European sites. Allvalves Online have plans to launch a Southern sales office within 12 months, which Keith will head up.

Allvalves Online
Tel: 01386 553190
www.allvalves.co.uk

Telephone:	01386 553190
Email:	sales@allvalves.co.uk
Website:	www.allvalves.co.uk
	More information on the Allvalves Online Ltd BVAA Member Directory Page

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